For Organizations
Make gratitude your competitive advantage, inside and out.
A done-with-you engagement that turns appreciation from a seasonal gesture into a measurable strategy for your people, your customers, or both.
Choose Your Starting Point
The process is the same. The outcomes are different. Start with your people, your customers, or both.
Inside
We map your employee journey, learn how your people prefer to be recognized, and build gratitude into every step of their experience at work.
Measured by
Outside
We map your customer journey and bring marketing, sales, technology, and accounting together to make gratitude part of every touchpoint.
Measured by
Inside & Out
Your people feel appreciated, and they pass it on. Gratitude becomes how your organization works, from the inside out.
Measured by
Why It Matters
Inside · Your People
½ to 2×
an employee’s annual salary: the estimated cost of replacing one person who leaves
$16.1M
a year in turnover savings for a 10,000-person organization with a real culture of recognition
Outside · Your Customers
51%
more spending over a year from restaurant customers who received one thank-you email from the company’s president
25%+
more profit from a 5% increase in customer retention, in financial services
Sources: Gallup · Gallup and Workhuman · Allen et al., University of Kentucky (2014) · Bain & Company
How It Works
We map your employee or customer journey, survey your people or customers, and review your current data, from satisfaction to sales and reviews.
Three on-site GEM Leadership Sessions for a select group of your leaders: one each for Gratitude, Energy, and Mindset.
Your Company Gratitude Playbook: gratitude built into every step of the journey, refined together, with a 90-day launch calendar.
Launch your 90-day plan, with two virtual support calls to keep momentum.
About nine months after launch, we measure the same KPIs we started with, so you see the change in your own data.
About nine months after launch, you receive your ROI Report.
Then gratitude becomes part of your annual planning, so the results keep building.
What You Receive
Every engagement is designed for your organization, your culture, and your goals. Then we measure what changed.
Respectful of your team’s time
About 8 to 9 hours across the full engagement: a 60 to 90 minute discovery session where we map your journey, three 60 to 90 minute GEM Leadership Sessions, an implementation meeting, and a 30-minute results review. Most sessions fit around existing meetings.
Your employee journey, customer journey, or both, mapped step by step
A leadership deep-dive and a review of your current practices, data, and reviews
Your people, your customers, or both, analyzed in a written Findings Report
On-site training for a select group of your leaders
A custom strategy with a 90-day launch calendar
Two virtual calls to keep momentum during rollout
The same KPIs, measured again about nine months after launch, with a 30-minute results review
Who It’s For
For organizations that already value their people and their customers, and understand that retention, loyalty, and performance start with how people feel, inside your walls and out. You want appreciation built into how your organization operates, not a program that sits beside your strategy.
Working with Wendy Hoerl through Gratitude HQ has been nothing short of transformational for our agents. Her guidance has helped unlock a new level of professionalism and personal responsibility that is driving measurable success.
Begin With a Conversation
Tell me where you want to start: your people, your customers, or both. Every engagement is shaped around your organization, so the best first step is a conversation.
Schedule a Call with WendyPrefer email? [email protected]