Meet Wendy Hoerl

I change your default setting.

I’m the founder of Gratitude HQ and creator of the GEM Framework. For more than a decade, I’ve helped high achievers use gratitude, energy, and mindset as their competitive advantage, making success feel exciting.

Simple Strategies. Extraordinary Results.

Wendy Hoerl smiling with her arms crossed, in a blue dress

My Story

I didn’t find gratitude in a book. I found it when I needed it most.

Within eighteen months, I got married, moved, changed careers, and had my first baby. Any one of those is a lot. All four, back to back, left me out of alignment, without clarity, and not living as the person I knew I could be.

So I got help. And I made a decision: if I wanted radical change in my life, I had to create radical change in my thinking and my energy. That’s when I started practicing gratitude, every day, on purpose. It changed everything, fast.

My therapist noticed and asked me to create a workshop for her clients and the community. Those classes took off, with a waiting list. Watching people’s lives shift right in front of me lit up my soul.

Then a very successful real estate team asked me to coach them. That was more than ten years ago. Today, people from my very first workshops still write to tell me how gratitude has changed their lives and businesses. That’s the kind of change I care about: the kind that lasts.

“Gratitude, energy, and mindset became the foundation of everything I do.”

The GEM Framework

I change leaders and organizations from the very center, so success is created from a place of power and goodness, for good.

Gratitude

The foundation. Not simply a morning routine, but the mission behind every decision, every sales call, and every culture.

Energy

A business tool. Choosing the energy you bring into every meeting, conversation, and decision, because energy determines outcomes.

Mindset

The operating system. Not forced positivity, but finding the beliefs that create your ceiling and shifting them.

What I Believe

The principles behind every engagement

Celebrate the wins

Celebrating wins, big and small, is good for leaders and good for leadership. Notice them, name them, and enjoy them.

Excitement manifests

Get excited. Then keep making decisions that lead to more excitement.

Plan around your capacity

Capacity ebbs and flows. The best leaders pay attention to their personal capacity and plan around it, instead of pushing through it.

Gratitude creates abundance

Period. Write three thank-you notes and watch what happens. Three acts of appreciation will grow a business more than one TikTok video ever will.

Let it be easy

My clients use this affirmation all the time, because it works. High achievers forget that success can be easy.

Breathe, then act

Take three deep, cleansing breaths, then act from there. It’s a simple strategy that makes an incredible difference in outcomes.

Working With Me

More than a sounding board. More than a cheerleader.

Clients most often describe me as funny, approachable, and wise. I love that. And I’m still your sounding board and your biggest cheerleader, too.

I see what you can’t, yet

I have a gift of intuition that helps me understand you quickly and see both your challenges and your assets in ways you haven’t been able to see on your own.

A space free from judgment

Here, you can finally talk through the barriers, blocks, and resistance that keep you stuck, and get past them.

Room for bold ideas

That same space is where bold, creative ideas get real consideration. A lot of fantastic success happens when new ideas are allowed to flourish.

My clients tell me I’m in their head. When a challenge comes up, they ask themselves, “What would Wendy say?”

I’ve been working with Wendy for over eight years, and she has truly been life-changing for me. She has helped me overcome my scarcity mindset and step into living my best life, not just in my business, but at home as well.

Stephanie S. · Coaching Client

She brings light and energy to you and your business. She helped us grow as people, start a new business, and helped us become better leaders for our company.

Chad Chrisman · Owner, Ignite Fitness & Performance

Wendy Hoerl kneeling on a sidewalk, smiling, writing the word Grateful in chalk

Beyond the Work

At home, we call it luck.

I live in the Kansas City area with my husband and kids, and I’ve coached clients across the U.S. and around the world. Gratitude, energy, and mindset are universal. At home, I’m raising my kids to look for the good things in their day and feel grateful. We call it luck. And we’re the luckiest!

10+

years coaching business owners and leaders

12+

years since my first gratitude workshop

GEM

the framework I built from lived experience

FEATURED IN

VoyageKC Magazine: Hidden Gems →

My Mission

Simple strategies. Extraordinary results.

There was a time when I wanted a life and success that felt exciting and abundant. I want the same for you.

Gratitude, energy, and mindset are simple. So simple, they’re undervalued and overlooked. But I know how powerful they are. I’ve created an amazing, purposeful, fun life with these simple strategies, and I’m on a mission to help as many leaders and organizations as I can create extraordinary results, too.

WHERE WOULD YOU LIKE TO BEGIN?

For Organizations

Build a culture of appreciation

The Gratitude Advantage Assessment and keynote bring gratitude into how your organization leads, sells, and keeps great people.

Explore the assessment →

For Leaders

Coaching with Wendy

GEM Mastery, a transformative year of 1:1 coaching, or GEM Advantage, nine weeks of group coaching with leaders like you.

Explore GEM Mastery →

Start Here

GEM Strategy Session

Experience my approach in one focused 90-minute session, with a personalized Success Map and 14 days of support.

Book a Strategy Session